Dark and Lovely Permanent Haircolour Now the colour you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Colour is permanent colour which delivers vibrant, fade-resistant colour and shine. This new formula contains Dark and Lovely™ exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that: Your hair receives double conditioning power to protect relaxed and natural hair while colouring. The result is silky, shiny hair and luxurious rich colour. Available in 20 luminous colours, Dark and Lovely™ shade palette offers something for every woman. Colour yourself beautiful, stunning, sexy and confident - Colour with Dark and Lovely™!